Head of A&R
Boris started out in the industry as co-manager for Costa Rican DJ Ale Mora (signed to Ultra Korea) guiding him on both strategy and music production. After sourcing a placement with K-pop artist Jay Park (Rocnation), the track matched so well it soon became the soundtrack to Jay’s documentary. Shortly after, Boris began to focus on his solo projects, charting for 16 straight weeks on the Billboard Dance Charts – a track that he put together with The Voice UK finalist Tanya Lacey. Maintaining close relationships with various industry people, being able to predict new trends and sounds without affecting an artists’ authenticity are all key aspects of Boris’ continued ascend in the industry. As Head of A&R at Mixmash Records this now all comes together perfectly in overseeing the creative output of Mixmash exclusive roster of artists such as Laidback Luke, Keanu Silva, Lady Bee and Unity.