Alexandra Greenberg; Senior Vice President – MSO PR Los Angeles




Alexandra Greenberg

Since joining MSO in 2001, Senior Vice President ALEXANDRA GREENBERG has broadened the company’s music/lifestyle client roster by expanding its electronic division, while at the same time working with artists in rock and alternative fields.  She’s been an integral part of many of MSO’s top campaigns for artist, DVD and soundtrack releases, tours, festivals, events and venues.  Current and previous clients represented by her include deadmau5, Jean-Michel Jarre, Kraftwerk, Richie Hawtin, The Crystal Method, Steve Aoki, MK, Flosstradamus, DESTRUCTO, KAYZO, Feed Me, Loud Luxury, Two Friends, CRAY, David Guetta, Erasure, Allie X, SOFI TUKKER, KORN, Motley Crue,  311, The Smashing Pumpkins, Jane’s Addiction, Everlast, Coachella, All My Friends, Ultra Music Festival, HARD Events, Electric Zoo, Rolling Loud and Rock The Bells. 

Prior to joining MSO, Greenberg was a publicist at Los Angeles-based independent publicity firm People’s Revolution and began her career as publicity manager at former label Red Ant Entertainment.  Greenberg graduated from Marist College in Poughkeepsie, NY with a Bachelor of Arts degree, majoring in public relations.



“Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”



WMC is and has always been the lifeblood of the dance music scene. Never missed a year since ’96, I can’t imagine Amsterdam Dance Event or Ibiza Music Summit existing without the blueprint that WMC originated. Seeing this revived is absolutely essential to reunifying the North American scene surrounding electronic music and its fringes.

Tommie Sunshine

Producer/DJ/Activist/Netflix Host

I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.

Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records

Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.

Matt Colon

Partner/founder, Deckstar Artist Management

WMC // Access

The ultimate electronic music culture experience

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WMC // Industry

A central location for industry professionals

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WMC // Access

Featuring panels with industry experts, education sessions, industry mentorship programs, the latest DJ/production gear, photography exhibition, festival camping and outdoor gear, pop-up record store and more. Ideal for those looking to start their career in the music industry or just take a deeper dive into Miami Music Week.


WMC // Industry

The ultimate business hub for the music, education, tech, and lifestyle industries. This specialized segment provides working professionals the ultimate environment to get work done, forge new relationships, streamline meetings, learn from industry experts and relax with colleagues. WMC is bringing business back to Miami Music Week like never before.