Alexandra Greenberg

Falcon Publicity




Alexandra Greenberg

Across spirit and totem animal guides, the falcon represents wisdom, visionary power, victory, strength and personal freedom. Founded in 2019 by PR maverick Alexandra Greenberg, Falcon Publicity embraces these attributes for the company’s clients while navigating the continuous shift in public, media and industry relations in music, nightlife, entertainment, and culture.

Over the course of her career, Alexandra Greenberg has led notable campaigns in rock, pop and electronic music spaces. From major festival launches and specialty GRAMMY campaigns to album and single releases, she brings to Falcon Publicity unparalleled experience.

Greenberg has been at the forefront of the expansion of electronic music in America over the last two decades as publicist for many of the genre’s most influential artists including deadmau5 (landing him on the covers of Rolling Stone and The New York Times), Jean-Michel Jarre, Kraftwerk, The Crystal Method, Richie Hawtin, David Guetta, Calvin Harris, Kaskade, Steve Aoki, Deep Dish, Sasha & Digweed and many others.

On the rock and pop side, Greenberg has worked with major acts such as The Smashing Pumpkins and its frontman Billy Corgan’s solo projects, Motley Crue launching their Las Vegas residency at the Hard Rock Hotel & Casino, Slipknot for their Trinity of Terror Las Vegas convention, Jane’s Addiction, KORN, The Offspring, 311, as well as Erasure, YAZ and Goldfrapp.

Her passion for festival culture stems from serving as part of Coachella’s publicity team during its formative years from 2001 to 2011. She helmed successful campaigns for many of North America’s notable properties including Ultra Music Festival, HARD Events, Electric Daisy Carnival, Electric Zoo and Rolling Loud. Nightlife clients over the course of her career have included The Roxy and Viper Room on West Hollywood’s World Famous Sunset Strip as well as LIGHT at Mandalay Bay in Las Vegas.

Prior to forming Falcon Publicity, Alexandra Greenberg served an 18-year tenure at MSO PR where she rose up the ranks from Account Executive to Senior Vice President. Greenberg also served as a publicist at innovative fashion & lifestyle agency People’s Revolution and began her career as publicity manager at former label Red Ant Entertainment. She is a graduate of Marist College in Poughkeepsie, NY with a Bachelor of Arts degree, majoring in public relations.

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Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.

Matt Colon

Director, North America - YM&U Music

The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.

Jonas Tempel

Beatport, Co-Founder

Winter Music Conference was the cream of the crop of conferences. Every label owner, label A&R, DJ and artist knew they had to go network at the Fontainebleau where the conference was hosted. The conference was not only one of the most important time of the year as it relates to dance music but it was also a place where records were broken and became summer hits. Some of my best DJ memories are from the events I played during WMC in the last 20 years.

Erick Morillo

DJ / Producer / Label Boss - Subliminal Records

WMC is and has always been the lifeblood of the dance music scene. Never missed a year since ’96, I can’t imagine Amsterdam Dance Event or Ibiza Music Summit existing without the blueprint that WMC originated. Seeing this revived is absolutely essential to reunifying the North American scene surrounding electronic music and its fringes.

Tommie Sunshine

Producer/DJ/Activist/Netflix Host

Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”