Alexandra Greenberg



Alexandra Greenberg

Across spirit and totem animal guides, the falcon represents wisdom, visionary power, victory, strength and personal freedom. Founded in 2019 by PR maverick Alexandra Greenberg, Falcon Publicity embraces these attributes for the company’s clients while navigating the continuous shift in public, media and industry relations in music, nightlife, entertainment, and culture.

Over the course of her career, Alexandra Greenberg has led notable campaigns in rock, pop and electronic music spaces. From major festival launches and specialty GRAMMY campaigns to album and single releases, she brings to Falcon Publicity unparalleled experience.

Greenberg has been at the forefront of the expansion of electronic music in America over the last two decades as publicist for many of the genre’s most influential artists including deadmau5 (landing him on the covers of Rolling Stone and The New York Times), Jean-Michel Jarre, Kraftwerk, The Crystal Method, Richie Hawtin, David Guetta, Calvin Harris, Kaskade, Steve Aoki, Deep Dish, Sasha & Digweed and many others.

On the rock and pop side, Greenberg has worked with major acts such as The Smashing Pumpkins and its frontman Billy Corgan’s solo projects, Motley Crue launching their Las Vegas residency at the Hard Rock Hotel & Casino, Slipknot for their Trinity of Terror Las Vegas convention, Jane’s Addiction, KORN, The Offspring, 311, as well as Erasure, YAZ and Goldfrapp.

Her passion for festival culture stems from serving as part of Coachella’s publicity team during its formative years from 2001 to 2011. She helmed successful campaigns for many of North America’s notable properties including Ultra Music Festival, HARD Events, Electric Daisy Carnival, Electric Zoo and Rolling Loud. Nightlife clients over the course of her career have included The Roxy and Viper Room on West Hollywood’s World Famous Sunset Strip as well as LIGHT at Mandalay Bay in Las Vegas.

Prior to forming Falcon Publicity, Alexandra Greenberg served an 18-year tenure at MSO PR where she rose up the ranks from Account Executive to Senior Vice President. Greenberg also served as a publicist at innovative fashion & lifestyle agency People’s Revolution and began her career as publicity manager at former label Red Ant Entertainment. She is a graduate of Marist College in Poughkeepsie, NY with a Bachelor of Arts degree, majoring in public relations.


If you want to know about our industry from the people that make it happen then go to WMC. It’s an accelerated masterclass in all things dance music.

Carl Cox

DJ/Intec Records

Miami has always been a place I’ve considered home and WMC was essential for me and the label in many ways. From showcasing our new music to keeping up with all the new artists and releases. It was the official kickoff of the year and I’m happy to see it thriving again.

Louie Vega

DJ/Vega Records

I’m so glad to see WMC rebooted with such thoughtful content and first-class curation. It’s been a long time since the industry had a must-do American event and this is it. The reborn WMC!

Patrick Moxey

Ultra Music

The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.

Jonas Tempel

Beatport, Co-Founder

I feel fortunate to have been part of the first-ever WMC. Over the 35 years, it has grown to give us an international forum where we exchange music and ideas. As an attendee and host of many of the award shows, I am proud each time I see new young talent emerge and then become world-renowned. We all have so many Winter Music Conference moments of hearing a seminal breakthrough record for the first time as well as a new DJ with star quality. Magical moments in my career.

Daniel Glass

Glassnote Records