Alexandra Greenberg

Senior Vice President – MSO PR Los Angeles


Industry 2019


Alexandra Greenberg

Since joining MSO in 2001, Senior Vice President ALEXANDRA GREENBERG has broadened the company’s music/lifestyle client roster by expanding its electronic division, while at the same time working with artists in rock and alternative fields.  She’s been an integral part of many of MSO’s top campaigns for artist, DVD and soundtrack releases, tours, festivals, events and venues.  Current and previous clients represented by her include deadmau5, Jean-Michel Jarre, Kraftwerk, Richie Hawtin, The Crystal Method, Steve Aoki, MK, Flosstradamus, DESTRUCTO, KAYZO, Feed Me, Loud Luxury, Two Friends, CRAY, David Guetta, Erasure, Allie X, SOFI TUKKER, KORN, Motley Crue,  311, The Smashing Pumpkins, Jane’s Addiction, Everlast, Coachella, All My Friends, Ultra Music Festival, HARD Events, Electric Zoo, Rolling Loud and Rock The Bells. 

Prior to joining MSO, Greenberg was a publicist at Los Angeles-based independent publicity firm People’s Revolution and began her career as publicity manager at former label Red Ant Entertainment.  Greenberg graduated from Marist College in Poughkeepsie, NY with a Bachelor of Arts degree, majoring in public relations.



I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.

Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records

Winter Music Conference was the cream of the crop of conferences. Every label owner, label A&R, DJ and artist knew they had to go network at the Fontainebleau where the conference was hosted. The conference was not only one of the most important time of the year as it relates to dance music but it was also a place where records were broken and became summer hits. Some of my best DJ memories are from the events I played during WMC in the last 20 years.

Erick Morillo

DJ / Producer / Label Boss - Subliminal Records

I feel fortunate to have been part of the first-ever WMC. Over the 35 years, it has grown to give us an international forum where we exchange music and ideas. As an attendee and host of many of the award shows, I am proud each time I see new young talent emerge and then become world-renowned. We all have so many Winter Music Conference moments of hearing a seminal breakthrough record for the first time as well as a new DJ with star quality. Magical moments in my career.

Daniel Glass

Glassnote Records

If you want to know about our industry from the people that make it happen then go to WMC. It’s an accelerated masterclass in all things dance music.

Carl Cox

DJ/Intec Records

Miami has always been a place I’ve considered home and WMC was essential for me and the label in many ways. From showcasing our new music to keeping up with all the new artists and releases. It was the official kickoff of the year and I’m happy to see it thriving again.

Louie Vega

DJ/Vega Records