Adam Richman; Co-Founder, Medium Rare
Adam Richman is the Senior Vice President of Made Event. Adam produces over 75 concerts a year and is the Festival Director of Electric Zoo. Over the last 4 years, Richman and his team have developed New York City’s Premier Electronic Dance Music Festival and led the expansion of the brand into China, Japan, Brazil, and Mexico. Now in its 10th year, Electric Zoo 2018 welcomed 125,000+ fans with headliners Marshmello, Martin Garrix, and Alesso, across 5 experiential stages on Randalls Island. Via Made, Adam is the sole dance music producer at The Brooklyn Mirage - his 15+ sold out shows in Summer ‘18 have welcomed artists Diplo, Steve Aoki, Hardwell, Axwell ^ Ingrosso, and dozens more to the big apple. Prior to his work with Electric Zoo, Adam assisted in bringing both Tomorrowland and Mysteryland to North America.
Richman currently has Shaquille O’Neal under management and is the creator of Shaq’s Fun House. Part festival, part carnival, Shaq's Fun House pops up at leading cultural events around the world. Shaq's inaugural Fun House in March of 2018 was one of the most viral events of the year featuring surprise performances and appearances by Diplo, Steve Aoki, A-Track, DJ Carnage, Rob Gronkowski, Von Miller, designer Alexander Wang, and Shark Tank’s Daymond John. Shaq's Super Bowl Fun House featured performances from Migos, Diplo, Tiesto, Lil Jon, T-Pain, and Cirque Du Soleil garnering over 2.5 Billion media impressions highlighted by The Tonight Show with Jimmy Fallon, CNN, Forbes, ESPN, Sports Illustrated, USA Today, Business Insider and many more. In addition, Richman has overseen Shaq’s rise as DJ Diesel positioning him across main stages including Tomorrowland, Life in Color, Lost Lands, and even released ‘BANG’ in collaboration with NGHTMRE & Lil Jon.