Adam Richman; Co-Founder, Medium Rare




Adam Richman

Adam Richman is the Senior Vice President of Made Event. Adam produces over 75 concerts a year and is the Festival Director of Electric Zoo. Over the last 4 years, Richman and his team have developed New York City’s Premier Electronic Dance Music Festival and led the expansion of the brand into China, Japan, Brazil, and Mexico. Now in its 10th year, Electric Zoo 2018 welcomed 125,000+ fans with headliners Marshmello, Martin Garrix, and Alesso, across 5 experiential stages on Randalls Island. Via Made, Adam is the sole dance music producer at The Brooklyn Mirage - his 15+ sold out shows in Summer ‘18 have welcomed artists Diplo, Steve Aoki, Hardwell, Axwell ^ Ingrosso, and dozens more to the big apple. Prior to his work with Electric Zoo, Adam assisted in bringing both Tomorrowland and Mysteryland to North America.


Richman currently has Shaquille O’Neal under management and is the creator of Shaq’s Fun House. Part festival, part carnival, Shaq's Fun House pops up at leading cultural events around the world. Shaq's inaugural Fun House in March of 2018 was one of the most viral events of the year featuring surprise performances and appearances by Diplo, Steve Aoki, A-Track, DJ Carnage, Rob Gronkowski, Von Miller, designer Alexander Wang, and Shark Tank’s Daymond John. Shaq's Super Bowl Fun House featured performances from Migos, Diplo, Tiesto, Lil Jon, T-Pain, and Cirque Du Soleil garnering over 2.5 Billion media impressions highlighted by The Tonight Show with Jimmy Fallon, CNN, Forbes, ESPN, Sports Illustrated, USA Today, Business Insider and many more. In addition, Richman has overseen Shaq’s rise as DJ Diesel positioning him across main stages including Tomorrowland, Life in Color, Lost Lands, and even released ‘BANG’ in collaboration with NGHTMRE & Lil Jon.



“Winter Music Conference is my ground zero. It has always provided the perfect storm of opportunity and excitement for up and coming artists, including myself back in 2003, where I first caught a glimpse of how it felt to have an audience respond to my work. Over the years, I’ve always made it a point to have WMC in my calendar because that’s the spot where everyone congregates and you can feel it in the air. Creativity, brother and sisterhood, FUN and most of all the chance to come together as a community and celebrate the reason we are all here—the music.”



Before there was Ultra Music Festival, there was The Winter Music Conference, the annual coming together of the dance music tribes. Miami in March is a fundamental place to be from a business perspective, and has always given me endless opportunities for discovering new partnerships and talent. WMC brings together the dance music industry and surrounding culture like no other event in America. I’ve been attending WMC for nearly 20 years, and I’m very much looking forward to experiencing its evolution in 2019.

Matt Colon

Partner/founder, Deckstar Artist Management

I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.

Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records

WMC is and has always been the lifeblood of the dance music scene. Never missed a year since ’96, I can’t imagine Amsterdam Dance Event or Ibiza Music Summit existing without the blueprint that WMC originated. Seeing this revived is absolutely essential to reunifying the North American scene surrounding electronic music and its fringes.

Tommie Sunshine

Producer/DJ/Activist/Netflix Host

WMC // Access

The ultimate electronic music culture experience

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WMC // Industry

A central location for industry professionals

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WMC // Access

Featuring panels with industry experts, education sessions, industry mentorship programs, the latest DJ/production gear, photography exhibition, festival camping and outdoor gear, pop-up record store and more. Ideal for those looking to start their career in the music industry or just take a deeper dive into Miami Music Week.


WMC // Industry

The ultimate business hub for the music, education, tech, and lifestyle industries. This specialized segment provides working professionals the ultimate environment to get work done, forge new relationships, streamline meetings, learn from industry experts and relax with colleagues. WMC is bringing business back to Miami Music Week like never before.