Adam Lynn

Breakaway & Prime Social Group



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Adam Lynn

Recently named by Billboard Magazine as a Dance Power Player, Adam Lynn is Co-Founder + President of Breakaway & Prime Social Group (PSG). PSG produces over 20 music festivals annually and is the fast-growing full-scale production and promotions company in the US.

Adam and the PSG team have produced more than 1200 events around the world from the Midwest, to Barcelona, to Puerto Vallarta building out a market share that has drawn attention from Billboard and Pollstar and selling over 200,000 tickets in 2019. Prime Social Group’s specialty resides in listening to the Millennial and Generation Z markets and bringing the biggest and “next big thing” trends to them.

Since founding the company with Zach Ruben in 2010, the duo has put on a variety of festivals that have booked everyone from The Chainsmokers to Kendrick Lamar.

Adam and Prime Social Group recently opened an LA office housing their brand partnerships, media, and artist management divisions.

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If you want to know about our industry from the people that make it happen then go to WMC. It’s an accelerated masterclass in all things dance music.

Carl Cox

DJ/Intec Records

The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.

Jonas Tempel

Beatport, Co-Founder

I first went to WMC ’87, the year I started Big Beat. It was an incredibly inspiring congregation of indie labels, DJs, artists, songwriters, producers and dance music lovers dedicated to breaking and discovering new music. WMC has been instrumental in furthering the dance and electronic cause; keeping the community connected, vital and relevant, and serving as an amazing springboard for talent. It’s a fantastic crucible for the future of dance music. Long may it live.

Craig Kallman

CEO & Co-Chairman Atlantic Records, Founder Big Beat Records

I feel fortunate to have been part of the first-ever WMC. Over the 35 years, it has grown to give us an international forum where we exchange music and ideas. As an attendee and host of many of the award shows, I am proud each time I see new young talent emerge and then become world-renowned. We all have so many Winter Music Conference moments of hearing a seminal breakthrough record for the first time as well as a new DJ with star quality. Magical moments in my career.

Daniel Glass

Glassnote Records

WMC is and has always been the lifeblood of the dance music scene. Never missed a year since ’96, I can’t imagine Amsterdam Dance Event or Ibiza Music Summit existing without the blueprint that WMC originated. Seeing this revived is absolutely essential to reunifying the North American scene surrounding electronic music and its fringes.

Tommie Sunshine

Producer/DJ/Activist/Netflix Host