Breakaway & Prime Social Group
How America’s Secondary Markets Are Creating World-Class Festivals
Thursday, March 19th
3:00 pm - 4:00 pm
Recently named by Billboard Magazine as a Dance Power Player, Adam Lynn is Co-Founder + President of Breakaway & Prime Social Group (PSG). PSG produces over 20 music festivals annually and is the fast-growing full-scale production and promotions company in the US.
Adam and the PSG team have produced more than 1200 events around the world from the Midwest, to Barcelona, to Puerto Vallarta building out a market share that has drawn attention from Billboard and Pollstar and selling over 200,000 tickets in 2019. Prime Social Group’s specialty resides in listening to the Millennial and Generation Z markets and bringing the biggest and “next big thing” trends to them.
Since founding the company with Zach Ruben in 2010, the duo has put on a variety of festivals that have booked everyone from The Chainsmokers to Kendrick Lamar.
Adam and Prime Social Group recently opened an LA office housing their brand partnerships, media, and artist management divisions.