WMC 2014 Schedule Event

Panel Information:

Date: March 26
Time: 1:30 PM
Room: A-209
Ready Room: A-104

Savvy Symbiosis: Music & Advertising

As one of the most far-reaching expressions of modern culture, music has a leading role in many of the most effective advertising and brand-building campaigns. Well-orchestrated advertising campaigns can often provide invaluable recognition and exposure for artists. So, who are some of the marketing geniuses tasked with conceiving and building these winning relationships? What are brands looking for when it comes to artists and sounds that will move their products? How are these relationships structured and what should artists be looking for in structuring a deal? Join us for an exciting panel with seasoned advertisers, marketers and industry reps and get an inside look at how music and marketing shape culture.