WMC 2012 Schedule Event
Panel Information:
| Date: March 23 |
| Time: 12:00 PM |
| Room: B |
It's All About The Brand
How do artists and labels integrate their identities to create success while building loyalty in the current marketplace? Label executives will discuss how A&R strategy, merchandising, catalog management, and brand marketing can position a label for the best advantage. What opportunities exist in the digital space to actually extend or build brand identity? How can these be leveraged to break artists and build revenues?