WMC 2012 Schedule Event

Panel Information:

Date: March 23
Time: 12:00 PM
Room: B

It's All About The Brand

How do artists and labels integrate their identities to create success while building loyalty in the current marketplace? Label executives will discuss how A&R strategy, merchandising, catalog management, and brand marketing can position a label for the best advantage. What opportunities exist in the digital space to actually extend or build brand identity? How can these be leveraged to break artists and build revenues?