How are labels shaping the landscape of the music industry today? What are the advantages for signing with an established label? For many people and artists alike, starting their own label is the ideal scenario. But is establishing your own label the way to go? These and many other questions will be answered by top label executives. Topics covered include proven strategies in advancing a label's development, strategic planning, finance, marketing and distribution, creating sales demand, merchandising, branding, cross-promotion, and deal-making.