WMC 2011 Schedule Panelist

Panelist Schedule:

Laura Mejia Cruz started her career in the entertainment business in her early teens when she was chosen to be the hostess of the Teen TV show “Super Bien” from Telepacífico in her native Colombia. Later on, and while going to college in Bogotá to major in Communications and Journalism, talented Laura became a DJ for several teen radio shows for Caracol Radio, Colombia’s number one communications network. While she was in school she started working at Crescent Moon Records – record company owned by Emilio Estefan in joint venture with Sony Music Entertainment Inc. The label’s artists consisted of Gian Marco, Shalim, Rabanes, Jimena, Jon Secada, Arturo Sandoval, Gaitanes and MSM among others. Later on she moved to Sony Music Norte where she became label manager for Latin Pop stars Ricardo Arjona, Sin Bandera, Ha-ash, Ednita Nazario, Victor Manuel and many others. In 2004 Emilio Estefan appointed her as Estefan Enterprises Media Relations Director where she very successfully took the helm managing a variety of production, marketing and public relations functions for the company including all press and publicity activities for super star Gloria Estefan and music Producer Emilio Estefan along with their many endeavors including book releases, restaurant and hotels launches as well as world tours.